Brand Audit on CVS HEALTH.
conduct a Brand Audit on CVS HEALTH.
Provide a description of the organization (location, size, type, average annual revenue, etc.)Identify all brand elements (logos, symbols, characters, slogans, trademarks, etc.)Distinguish the inherent attributes of the services provided (pricing, communications, distribution policies, other relevant marketing activities)Select a competitive brand (organization).Identify the differences between the organization that you are conducting the brand audit on and the competitive organization.Classify any marketing attributes that either organization does better.Provide recommendations (supported with scholarly references) for brand positioning and marketing strategies that will leverage and extend the brand effectiveness of the organization.
Lorenzetti, L. (2015). 10 Biggest Health Care Companies in the Fortune 500. Retrieved from http://fortune.com/2015/06/20/fortune-500-biggest-healthcare-companies/
Lake, L. (2018). Learn Why Branding is Important in Marketing. Retrieved from https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845
