Development of a part of Marketing Mix strategy for the new car model Audi Q2 in Germany. Focous… 1 answer below »
Development of a part of Marketing Mix strategy for the new car model Audi Q2 in Germany.Focous on following keywords.1. Product Strategy:– Product mix– Perceptual mapping– Product life cycle management and new product development– Brand name, brand image, and brand equity– Product levels. The augmented product– Product portfolio analysis– B.C.G. analysis2. Communication Strategy:– Communication goals– Communication mix– Advertising reach, frequency, flights, theme, and media– Sales force requirements, techniques, and management– Direct marketing– Sales promotion– Publicity and public relations– Digital promotion– Viral marketing, guerilla marketing
