final-strategic-development
Competency: 10. Develop strategic fit and quantitative strategic planning matrix.
Directions:
Using the completed exercises and guideline, write a 10- 12-page paper on how to develop a strategic plan using Cigna Health Insurance as the main subject, but incorporate other resources as needed.
The project paper should include:
Cover page
Abstract
Introduction
Corporate mission
The culture and the community
Results from the competitive analysis
Results from broad analysis
Financial statement from the past 5 years
McKinsey 7 results or BCG analysis results *Can use the exercise, but a paragraph must be included to explain the results
Ansoff or TOWs results in paragraph form
Strategic fit within the organization and community
Summation of strategic plan
Reference page with a minimum of 8 references all in APA format – no URLs accepted alone.
**Attached is my outline and other papers that was written towards this topic that will be helpful getting this paper together** Please review**
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