New Product Development Process

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New Product Development Process

 

 

Unit 7 Assignment

 

 

 

Directions for completing this Assignment:

 

 

1. Watch the video on Developing and Managing products: ©GaGa’s Inc.http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

 

 

 

2. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the template provided below. https://online.vitalsource.com/#/books/9781305370128

 

 

 

Directions for Submitting this Assignment:

 

 

 

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 7.docx). Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7. Unit 7 Assignment

Percent possible

Points possible

Points Earned

Comments

Content per Checklists

100%

50

Answer provides complete information demonstrating analysis and critical thinking:

80%

Answers 2 short essay questions (5 pts. each) correctly using a 200 worded response to each.

36%

10

Answers 6 questions correctly =6 pts. @2 each

14%

12

Provides viable defense of all six questions (at 3 pts. each) in 100 words minimum and includes a reference.

30%

18

Subtotal:

80%

40

Responds in template provided using correct grammar, spelling, and APA format and citation style.

20%

10

Percent

Total